Wine Tourism in Tuscany. Discover Incredible Experiences.

André Freitas May, 2025

One of the most memorable ways to connect with a different culture is through taste. As a result, enjoying local drinks is a great path to immersion. That said, when it comes to Italy — and especially Tuscany — wine tasting becomes a journey through the customs of a community. It’s an enveloping sensory experience that tells the story of a people, and indeed, of an entire region. In other words, Tuscany’s wine tourism scene is absolutely magical.

With that in mind, expect to find stunning landscapes, picturesque settings, and moving stories. That’s why Cieli di Toscana offers an exclusive approach so you can enjoy your trip through Tuscany’s wine world in the best way possible.

Why go wine tasting in Tuscany?

To illustrate, imagine a place where life seems to move at a slower pace. Then, picture hills with captivating curves and colors, surrounding medieval villages. And wrapped in all this, imagine vineyards that transport you to a world of peace, calm, and relaxation. Finally, to pair with this dream, add a glass of wine produced in these conditions. There you go — you’ve just felt, or at least envisioned, what wine tourism in Tuscany means. In short, it’s a sensory, cultural, and emotional experience that goes far beyond tasting.

In this sanctuary for wine lovers, food enthusiasts, and beauty seekers, you’ll find world-renowned names like Chianti, Brunello di Montalcino, and Vino Nobile di Montepulciano — wines that hold generational secrets, where each sip contains a story.

To sum up, exploring Tuscany’s wine tourism is more than a privilege to enjoy unique flavors. It’s a way of connecting with the land, the people, and a centuries-old tradition. That’s why visiting historic wineries, joining harvests, and chatting with passionate winemakers shows that Tuscan wine is full of both terroir and soul.

Top Wine Regions in Tuscany

Chianti, the heart of wine tourism in Italy

Produced in the heart of Tuscany, Chianti wine is arguably the most famous Italian wine in the world. And for good reason — the warm Mediterranean climate, the specific soil properties, and the perfect elevation give the grapes ideal conditions to strike the balance of acidity and sweetness that this wine is known for.

In Chianti production, the main grape is Sangiovese, with percentages ranging from 70% to 100%. However, other varieties are also included, such as Cabernet Sauvignon, Merlot (red grapes), and Canaiolo, Colorino. Additionally, white grapes like Malvasia and Trebbiano may also be part of the blend.

Montalcino, a Renaissance painting in Italy’s wine tourism scene

One of Italy’s most prized treasures is Brunello di Montalcino. It’s made from the Sangiovese Grosso grape, which — as the name suggests — has a thicker skin. That’s why Brunello is a deep and elegant wine, renowned for its complex aromas and impressive aging potential. In fact, this wine must age for at least five years. The result? Notes of ripe fruit, spices, leather, tobacco, and an earthy character that only Montalcino can provide.

But in Montalcino, your visit isn’t just about wine. You can also stroll down narrow stone streets with breathtaking views of Val d’Orcia, a UNESCO World Heritage site.

Montepulciano, wine tourism tradition in every sip

To complete the Big Three of Tuscan wines, we couldn’t leave out the wine that embodies the nobility of Italian wine tourism: Vino Nobile di Montepulciano.

The main grape behind this wine is Prugnolo Gentile, a local variant of Sangiovese. Depth, balance, and elegance are its hallmarks.

Beyond taste, aromas, and textures, the city itself gradually wins over visitors. Hidden churches, panoramic viewpoints, and Renaissance palaces create a captivating journey back to the Middle Ages. That’s why visiting Montepulciano is a toast to the art of winemaking with purpose — and a full immersion in the purest Tuscany.

Tuscany’s Wineries Offering Exclusive Experiences

Antinori nel Chianti Classico

In 2022, this winery was simply named the best wine tourism destination in the world. It offers guided tours that take you deep into the history and winemaking processes, ending with tastings of award-winning labels. That’s why it ranks among the most prestigious wine tourism spots in Tuscany.

Castello di Volpaia

If you’re a fan of medieval scenery, this castle in a quaint village offers an atmosphere from another time. It also houses one of Tuscany’s wineries committed to organic practices. As a result, the wine production seamlessly blends into the incredibly preserved historic buildings. It’s in this picturesque setting that Volpaia produces renowned wines like Chianti Classico Riserva — ranked among the best in the world by Wine Spectator.

Case Basse di Gianfranco Soldera

This winery is named after its founder, Gianfranco Soldera, and dates back to 1972. In the Tuscany wine tourism scene, it’s known for its meticulous winemaking approach. Much like its carefully crafted wines, the estate also features a botanical park and sustainable farming practices.

Paradiso di Cacuci

For fans of personalized visits, Paradiso di Cacuci — located in the northwest region of Montalcino — offers private guided tours of its cellars, followed by tastings of several wines. Best of all, everything is served with locally made snacks.

Croce di Febo

In Montepulciano, Croce di Febo calls itself a guardian of Tuscan nature. That’s because it was a pioneer in biodynamic production. This winery has everything needed to be your top choice among Tuscany’s wineries. Guided tours include vineyard walks and tastings of its distinct wines — offering a full dive into sustainable viticulture.

Cantina De’ Ricci

Located in the heart of Montepulciano, Cantina De’ Ricci is known for its stunning underground cellar, considered by many to be one of the most beautiful in all of Italy. The winery invites visitors to explore its historic facilities and taste the acclaimed Vino Nobile di Montepulciano.

Unique Experiences for Wine Lovers

Those looking for even more immersive experiences can opt for other types of tours. One of them includes tastings guided by a winemaker, with detailed explanations of the winemaking process.

If you enjoy pairing wine tourism in Tuscany with fine dining, you can opt for tasting dinners, where the cuisine serves as the stage for exclusive wine labels.

Finally, if your goal is to fully experience Tuscany’s wineries, you can stay at a sophisticated wine resort. For example, highlights include Conti di San Bonifacio Wine Resort, Villa Bordoni, and Villa Campomaggio Resort & Spa.

Plan Your Tuscany Winery Tour with Cieli di Toscana

Feeling inspired to open a special bottle under the Tuscan sky? Then get in touch with the travel designers at Cieli di Toscana. They have the experience to create a tailor made itinerary just for you. After all, the best way to travel is to follow your rhythm, preferences, and desires. Live exclusive wine tourism experiences in Tuscany with Cieli di Toscana.

André Freitas is a copywriter and has traveled to 28 countries, always juggling to include Italy in the itinerary, which resulted in 19 cities and a list of tips.